Optimise this content of your news release. If many good quality websites (such as the Washington Post, or USA Today) web page link back to your company's website, this lets search engines know that reputable websites think your site is useful enough to web page link back to. This increases your rating on the search engine results page.
Now that we've proven that press release distribution services have a tendency to provide garbage ROI, let's discuss what works: showing press release distribution service interesting stories in ways that's easy to comprehend and ties in with company messaging, while providing value to your market. If you're sick and tired of exhausting your marketing dollars on expensive campaigns that don't bring customers or positive ROI results, watch this webinar to learn methods for you to use your news to effectively build your online presence, drive traffic to your internet site and improve search engine ranking positions. We have great success with writing and pitching press releases - we've sent a couple this season that have generated earned advertising coverage with an advertising value equivalent worthy of $1 million or more. If this is your only goal, there are a number of services such as PR Underground, Send2Press, or SBwire that provide this service for significantly less money. With this free service, you've also received the option to add SEO tags and your release will be search engine indexed. As an award winning publicist I've attempted many release syndication channels over the years. Free news release sites are usually web-based and could or might not exactly let you include images, videos, or HTML formatted content.
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